No Logo

No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. First published by Knopf Canada and Picador in December 1999, shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller. The book focuses on corporate branding and makes connections with the anti-globalization movement. Throughout the four sections of the book, titled "No Space", "No Choice", "No Jobs", and "No Logo", Klein examines issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. Specific attention is given to the deeds and misdeeds of Nike, The Gap, McDonald's, Shell and Microsoft, as well the lawyers, contractors, and advertising agencies of these corporations. While globalization is a recurring theme, Klein rarely addresses the topic directly, and discusses it in much greater detail in her 2002 book Fences and Windows.