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city marketing
promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there
Details
- Instance of
- marketing strategy, urban policy
- Subclass of
- place branding, economic development
- Main subject
- City Branding as a Response to Global Intercity Competition, competition, globalization, urban renewal, economic development
- different from
- place branding, urban planning, tourism marketing
- facet of
- city
- has characteristic
- strategic planning, development
- has goal
- tourism, foreign direct investment, human migration, business
- intended public
- tourist, investor, inhabitant
- practiced by
- municipal government, local administration, commerce
- studied by
- marketing
- topic's main category
- Category:City marketing
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