- Publication date
- 1964
- first line
- We, the undersigned, are graphic designers, photographers and students who have been brought up in a world which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable means of using our talents.
- last line
- We hope that our society will tire of gimmick merchants, status salesmen and hidden persuaders, and that the prior call on our skills will be for worthwhile purposes. With this in mind, we propose to share our experience and opinions, and to make them available to colleagues, students and others who may be interested.
- subtitle
- A manifesto
- title
- First Things First